Pride of San Antonio Showband Logo

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Pride of San Antonio Showband

Back in 2013, I joined a newly formed community band called the Pride of San Antonio Showband. As it was a group that was just starting up, I had an opportunity to create a logo for the group. I didn't just stop there, though. In addition to the logo, I created an entire logo system. There's a primary mark, alternate marks, and even a version for small ensembles/sub-groups to have customized versions of the logo--something that wasn't needed at the time, but as the band grew and created smaller ensembles, became a necessity.

I also took the opportunity to create identity guidelines and compiled them into a nice booklet for members to reference so the entire logo system and branding guidelines are available for the band members to freely use.

This project makes use of:

  • Illustrator
  • Branding
  • InDesign