Kinesiofitt

I was recently asked to help with a visual identity system for a friend's new business venture, Kinesio Fitt. Kinesio Fitt is an inviting, family owned fitness center geared towards assisting their members enhance their overall health and wellness goals. Located in the small town of Mason, Texas in the historic Mason Square, they wanted their identity to project a modern, clean and sleek image. 

I worked with the owners to come up with a system consisting of a monogram and a wordmark that will work in a variety of applications from storefront signage to polo shirts for the trainers. The monogram and wordmark combine to make the Kinesio Fitt logo in horizontal and vertical/stacked applications, and the system is flexible enough to allow for the wordmark and monogram to be used independently of each other depending on the situation.